BackBackIt’s easy to see the imprint of consumer trends on B2C products like food, fashion, and furnishings. But those same macro issues impact B2B products, including packaging. A successful packaging strategy considers and responds to the consumer trends of the day, ensuring the company delivers products that are relevant to the buyer’s needs and interests. […]
We might not be meeting in person this year, but you can still visit the Fres-co team virtually at our PACK EXPO booth from November 9-13th, 2020. At PACK EXPO, registrants can interact with packaging professionals via live chats, live product and machinery demos, and other educational opportunities. For the most innovative insights in flexible […]
It takes a commitment of time, talent, and budget to build and sustain a successful brand. Companies spend significant resources researching the market and the target audience, developing a brand strategy, formulating a brand identity, and engaging in marketing that creates brand awareness and drives trial. But is packaging part of that branding effort? It […]
As proven experts in machines, materials, service, and innovation for flexible beverage packaging, we are excited to announce that we have joined The Distilled Spirits Council of the United States (DISCUS) Partner Member Program. DISCUS is the U.S. spirits industry’s top advocate and the voice of spirits producers, craft distillers, and supply chain & service […]
Our team is honored to receive the Gravure Golden Cylinder Award for our “Stand-up Barrel Pouch with Handle & Dispensing Tap” in the Technical Innovation-Packaging category from The Gravure Association of the Americas. The Gravure Association of the Americas conducts the Annual Golden Cylinder Awards Competition to promote the Gravure process and to provide peer […]
Where could you find the latest innovations in flexible packaging, all in one place? At PACK EXPO 2019 in Las Vegas, September 23-25. And specifically, at the Fres-co booth. The conference drew 30,000+ industry professionals, and many of them made our booth their destination to learn about advanced packaging solutions that can make them more […]
Whether you are in operations, brand management or sales, consider this likely pouch packaging scenario: Imagine a new customer has come to you because they want to launch a new SKU in a flexible pouch packaging format. Since the customer has very little knowledge of pouch packaging, they have placed their trust in your hands. […]
If you’re a producer looking for flexible beverage packaging, be strategic before making the switch. Here is a list of seven considerations to make before ditching rigid packaging. As discussed in most packaging publications and in another Fres-co blog, high-barrier flexible packaging is on the rise for the food service industry, growing at an estimated […]
We packagers, like others involved in marketing, are obligated (if we’re being strategic) to address the needs of the three distinct generations in the U.S. vying for our marketing dollars: Baby Boomers (the post-War group born between 1946 and 1964); Generation X (born in the early 1960s to the early 1980s and overlap with Boomers […]
As you make the switch to flexible from rigid packaging of your food products, it’s important to have a comprehensive knowledge of their unique properties. This information will help shape the design of your packaging system, including the filling process, the filling system, and the package itself. It’s important to start by knowing your product’s […]
