BackBackIn this corner, we have a heavyweight package and the defending champion — proven and tested over time, but also tired and worn, and perhaps on its last legs. In the other corner is a new contender — flexible, light on its feet, quick, with speed to market and significant growth potential. I am talking […]
Flexible Intermediate Bulk Containers (FIBCs) —also known as “big bags,” “bulk bags,” and “bulk sacks” — are containers made of flexible fabric, which are designed for the shipment of solid material in powder, flake, or granular form. While the use of FIBCs grew rapidly in Europe in the mid-1970s during the oil crisis, they are […]
How much do Americans love their coffee? Let me count the ways. We often cap off a fine restaurant meal with a cup of joe, we frequently visit coffee shops, and we brew at home in French presses and drip makers. However, the fastest growing source of coffee is single-serve brewing systems. While this method […]
The demand for aseptic packaging is growing rapidly in the United States food and beverage industry, according to the forecasts of several packaging research firms. For example, The Freedonia Group of Cleveland, OH projects that demand in the U.S. for aseptic packaging will expand 8.0 percent annually to create a market valued at $5.1 billion […]
Imagine that you are surveying your packaged product against those of your competitors. Whether it’s on the shelf or in a catalog, your goal as a marketer or brand manager is to have that design jump to the buyer’s attention, standing out from the blur of similar products. This attribute is known as “shelf appeal.” […]
