Monthly Archives: March 2017

Hearing the Voice of the Customer in Flexible Packaging Design

| March 27, 2017

Louis Sullivan, a famed Chicago architect, once said that “form ever follows function.” His statement firmly asserted his belief that the way a building looks should be determined by its purpose. Over time, this principle was applied beyond buildings to automobiles and many household objects, from tea kettles to can openers. Sound functional design is […]

Five Thought-Provoking Thoughts for Packaging Professionals

| March 9, 2017

“Conserving energy and thus saving money, reducing consumption of unnecessary products and packaging and shifting to a clean-energy economy would likely hurt the bottom line of polluting industries, but would undoubtedly have positive effects for most of us.” ― David Suzuki, Canadian Scientist “Testers for 7-Up consistently found consumers would report more lemon flavor in […]