BackBackAs a marketing manager, you have worked hard to build your brand, creating a singular and identifiable image for your product. Part of your planning probably has included a distinctive package, one that is designed to register strongly with your prospects and customers. Wouldn’t it be a shame if your flexible package supplier didn’t carry […]
Flexible Intermediate Bulk Containers (FIBCs) —also known as “big bags,” “bulk bags,” and “bulk sacks” — are containers made of flexible fabric, which are designed for the shipment of solid material in powder, flake, or granular form. While the use of FIBCs grew rapidly in Europe in the mid-1970s during the oil crisis, they are […]
The demand for aseptic packaging is growing rapidly in the United States food and beverage industry, according to the forecasts of several packaging research firms. For example, The Freedonia Group of Cleveland, OH projects that demand in the U.S. for aseptic packaging will expand 8.0 percent annually to create a market valued at $5.1 billion […]
Imagine that you are surveying your packaged product against those of your competitors. Whether it’s on the shelf or in a catalog, your goal as a marketer or brand manager is to have that design jump to the buyer’s attention, standing out from the blur of similar products. This attribute is known as “shelf appeal.” […]
Good news for the packaging industry: There are signs that aseptic packaging is growing rapidly in the U.S, and it will continue to do so. According to a report from one global technology research and advisory company, based on a comprehensive market analysis from industry experts, the global aseptic packaging market is projected to grow […]
Supply chains around the world are striving to protect the environment in the normal course of business. Reducing packaging costs, limiting carbon footprints, and minimizing the impact on landfills are key goals of globally responsible packaging suppliers. This story stands as an example of how flexible packaging offers cost reduction benefits over traditional rigid packaging. […]
